Report sample
Here’s what your first month with Reelcandy looks like.
One page. Five numbers and one recommendation. The point isn’t just to invoice your results — it’s to set the cut plan for the next month before the long-form turns cold.
Sample report
Here’s the deliverable, page for page.
Every monthly report reads like this — one PDF, one page of metrics, one recommendation for next month’s cut plan. Behind each line below is a section in the PDF.
Monthly Performance Report
Hearthline Bakery · July 2026
Prepared by Reelcandy · August 4, 2026
Clips shipped
26
26 of 30 planned — 4 deferred to August for the founder's trip
Clip views
312,400
+38% vs. June
Hook CTR
14.2%
+3.1 pts
Follower delta
+4,820
+6.4% MoM
Platform mix
TikTok
142,300
46% of views
Reels
98,000
31% of views
Shorts
72,100
23% of views
Top-performing post
“I almost closed the bakery last spring.”
37,200 views · 18.1% hook CTR · 1,420 profile taps
TikTok · January 17, 2026
Recommended next month
Double down on cold-open pain-line hooks: the top 3 performers this month all opened with a negative or contrarian one-liner. Prototype 6 more in the same lane for August before testing a different opening style.
What this report does
A one-page read you can’t get from a TikTok dashboard.
Every line above is a lever for next month’s batch of cuts. Here’s what each metric means and how a client typically reads it.
What it shows
Clip views & hook CTR are the cold-open verdict.
Views measure whether the clip landed in the right feed; hook CTR measures whether the first 1.5 seconds held. A clip can lift one without the other, and that’s the cue to rewrite the hook, not the cut.
What it shows
Follower delta is conversion, not vanity.
Followers gained from short-form mean a viewer wanted more. We surface it as a raw count and a month-over-month percentage so a founders can’t mistake reach for traction.
What it shows
The top-performing post becomes next month’s template.
We name the post, the format, the cold-open line, and the stats. The same structure gets re-tested across 6–8 cuts in the next batch so a winner reads as a repeatable lever, not a one-off.
What it shows
The recommendation is the planning input for August.
One sentence, your cut plan line items for next month. Clients read it to decide what to film more of and what to retire. We read it to write the next batch of hooks.
Take it home
Download a PDF copy of this sample report.
One click, then it either lands in your downloads folder or opens in your browser’s PDF viewer. Same numbers as the preview above.
This is the exact PDF Reelcandy hands out on sales calls — the one a prospect downloads before a first intro call so the report landed before the agenda does.
Sample client, sample month, sample metrics. Numbers are obviously round so this reads as the shape of the deliverable, not as a live client’s data.
Want the real one for your brand?
Start with a month of clips. We’ll send the first report when the numbers land.
Tell us what long-form you’re sitting on and we’ll come back within one business day with the tier that fits and the first clips to ship.
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